148 articles shown.
Technological advancements have changed every aspect of the way we communicate and work in 2020; they have dramatically influenced the way we make decisions as consumers and business decision makers. But, are we better…
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Outsourcing a precious function can be a very scary step, especially for first timers, but the right potential partner should be able to reassure you quickly and guide you gently through the process.
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Customer feedback can be the most valuable information your business receives. Here are ways you can integrate customer feedback in your marketing strategy.
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We look at how the increased focus on ABM impacts the business as a whole; and provide recommendations on how you can maximise the success of your ABM programme.
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The principles of the sales funnel are still relevant for understanding the wider customer journey, from anonymous target audience to fully-qualified individual lead and eventual brand advocate.
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Truly knowing your audience is the difference between defining broad customer segments and taking your marketing efforts to the next level with a deep understanding of the individual needs, motivations and interests of…
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We tend to hear the terms 'telemarketing', 'telesales' and 'inside sales' used interchangeably. We've provided clarity if you're considering a phone-based marketing approach.
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A strong multilingual marketing programme goes beyond simply translating your website or adverts into a range of different languages. It involves investing in your language skills and expanding your cultural awareness.
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In an increasingly data-driven world, the GDPR aimed to give consumers more control over their data and protect them from privacy and data breaches.
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Whilst modern technologies continue to develop, telemarketing, undervalued and underutilised by some, is still a highly effective approach used by many of the most successful organisations.
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Every single marketing channel you use is important. However, selecting the most effective marketing channels and getting the mix right is not as simple as it used to be.
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Given the heavy cost of marketing acquisition, it is particularly important that marketing activities undergo rigorous testing, so efforts can be refined and improved to maximise their contribution to the bottom line.
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