Give high-value accounts a genuinely personal experience
Account based marketing concentrates resources on the organisations with the greatest potential value. Our account-based telemarketing adds live, one-to-one conversations to digital activity, helping you understand each account, engage senior decision makers and tailor your proposition in real time.
The approach supports both new-business development and the long-term value of existing customer relationships.
Use conversation to improve account relevance
Build a clearer picture of the people, priorities and opportunities inside every target account.
Focused resource
Concentrate effort on the accounts, contacts and opportunities with the greatest potential value.
Buying-group reach
Engage decision makers and influencers across the organisation instead of relying on one contact.
Deeper insight
Understand current needs, perceptions and priorities through ongoing dialogue.
Customer value
Support retention, reactivation, cross-sell and up-sell through relevant account contact.
Customer Success Stories
“We have looked at other channels and approaches but telemarketing really works for us because it is personal – people like to hear from people and we know we are making a connection with the right people. There is a deeper level of engagement and the two-way channel is a strong mechanism for communicating our proposition fully and clarifying detail as required.” Business Development Manager, Brush Electrical Machines Limited
Working with Niall, Nicola, David and the team at The Telemarketing Company has been an outstanding experience from day one. Their responsiveness is exceptional—no matter the challenge or timeline, they are always quick to engage, quick to support, and quick to deliver. Their flexibility has consistently enabled us to navigate shifting priorities with confidence, and their positive, solutions-focused attitude makes even complex situations feel manageable.
“I have found The Telemarketing Company to be very professional in my dealing with them and very aware of our business need. They delivered what they promised in a relative short timeframe and gave our lead pipeline a boost. I would have no hesitation in recommending them.” Sales Manager, Towergate Insurance in Telford
Speed of delivery was rapid and the TTMC dashboard easy to use. Both the quantitative reporting and verbatim feedback has proved invaluable. Finally, the account team were excellent, responsive and keen to find solutions.
Working with their team has been a fantastic experience so far and we look forward to collaborating with them on future campaigns. I have no hesitation in recommending the TTMC team going forward for any organisation that is looking to amplify their proposition to a wider audience.
Build trust inside priority accounts
Pre-sales research and unscripted conversations reveal account structure, stakeholder interests and the messages most likely to earn attention.
Protect and extend existing relationships
Use proactive account contact to address changing needs, re-engage lapsed customers and introduce relevant products or services.
How account-based calling works
Programme delivery
Our Service SLAs
Outbound
Our Service SLAs are tailored to each client’s brief and continuously monitored to ensure consistent, effective delivery. Our Outbound SLAs focus on productivity and high-quality output.
- Rapid campaign launch and flexible scaling, 60,000 calls on average per week, up to 230 agents.
- 15-20 calls and 1-3 decision maker conversations on average per hour per agent, sector dependent.
- Contact attempts managed to agreed cadence.
- Call recording with every outcome, every result quality-assessed before released to client.
- A dedicated Account Manager, supported by Team Management at an average ratio of 1 Team Manager to 10 agents.
- Qualified leads or appointments logged within 24 hours.
- First call conversion benchmarks per campaign.
- Full onboarding and complex training delivered in house by client certified trainers.
- Native language support in 25+ languages.
- ISO27001, ISO9001 certified and GDPR compliant, ensuring robust information security, data protection and quality management.
- Transparent real-time reporting against agreed KPIs.
Your Questions Answered
Why Telemarketing?
Telemarketing remains one of the most effective ways to engage prospects, uncover opportunities, and turn interest into meaningful business conversations.
Find out moreWhy Outsource?
Outsourced telemarketing gives you immediate access to specialist capability without the cost and complexity of building it in-house. Rather than recruiting, training and managing a team internally, you benefit from experienced agents, proven processes and established infrastructure from the outset.
Find out moreWhy Choose Us?
We combine proprietary systems, real-time reporting, regulated governance and an experienced salaried workforce. As voice specialists, we design live engagement programmes that are measurable, transparent and scalable. Where needed, we integrate with client CRM platforms and digital channels, collaborating with trusted partners to support cross-channel strategies.
Find out moreHow does telemarketing help drive sales growth?
A highly personable, flexible and data-led channel, telemarketing can add value across the sales cycle, integrating seamlessly with digital channels to accelerate sales growth.
How can telemarketing help shape strategy (short term and long term)?
Telemarketing provides both immediate customer feedback and long-term market intelligence:
Find out moreWhat characteristics of the phone channel help optimise sales growth
Each of these attributes help increase sales effectiveness:
Find out moreWhere in the sales cycle is telemarketing best applied?
Telemarketing can be applied across any stage of the customer journey moving leads from awareness through to intent, helping drive sales growth. It is particularly valuable in increasing ROI from digital channels by qualifying leads from inbound channels and closing the gap between early-stage leads and sales-ready opp
Find out moreWhich proposition types does telemarketing best support?
Telemarketing can deliver results across a wide range of propositions from high-volume transactional offers to more complex, higher-value solutions. While it can handle scale, telemarketing is particularly effective in delivering strong ROI where a product or service requires understanding, persuasion, and trust. This
Find out moreCan you process orders/take payments?
Yes. We are PCI compliant and we protect sensitive details when taking card payments over the phone via Credit or Debit Card. We can also trigger invoices or capture direct debit details securely. Much of our work involves sales in highly regulated sectors. Our FCA authorisation gives clients assurance that all our pro
Find out moreStill need help? If you can’t find the answer here, our team can talk you through the details and point you in the right direction.
Speak to our teamWhy Telemarketing?
Telemarketing remains one of the most effective ways to engage prospects, uncover opportunities, and turn interest into meaningful business conversations.
Find out moreWhy Outsource?
Outsourced telemarketing gives you immediate access to specialist capability without the cost and complexity of building it in-house. Rather than recruiting, training and managing a team internally, you benefit from experienced agents, proven processes and established infrastructure from the outset.
Find out moreWhy Choose Us?
We combine proprietary systems, real-time reporting, regulated governance and an experienced salaried workforce. As voice specialists, we design live engagement programmes that are measurable, transparent and scalable. Where needed, we integrate with client CRM platforms and digital channels, collaborating with trusted partners to support cross-channel strategies.
Find out moreHow does telemarketing help drive sales growth?
A highly personable, flexible and data-led channel, telemarketing can add value across the sales cycle, integrating seamlessly with digital channels to accelerate sales growth.
Still need help? If you can’t find the answer here, our team can talk you through the details and point you in the right direction.
Speak to our teamHow can telemarketing help shape strategy (short term and long term)?
Telemarketing provides both immediate customer feedback and long-term market intelligence:
Find out moreWhat characteristics of the phone channel help optimise sales growth
Each of these attributes help increase sales effectiveness:
Find out moreWhere in the sales cycle is telemarketing best applied?
Telemarketing can be applied across any stage of the customer journey moving leads from awareness through to intent, helping drive sales growth. It is particularly valuable in increasing ROI from digital channels by qualifying leads from inbound channels and closing the gap between early-stage leads and sales-ready opp
Find out moreWhich proposition types does telemarketing best support?
Telemarketing can deliver results across a wide range of propositions from high-volume transactional offers to more complex, higher-value solutions. While it can handle scale, telemarketing is particularly effective in delivering strong ROI where a product or service requires understanding, persuasion, and trust. This
Find out moreCan you process orders/take payments?
Yes. We are PCI compliant and we protect sensitive details when taking card payments over the phone via Credit or Debit Card. We can also trigger invoices or capture direct debit details securely. Much of our work involves sales in highly regulated sectors. Our FCA authorisation gives clients assurance that all our pro
Find out more
