Strategic Event Marketing

Engage high-value attendees and drive registrations

Related topics

  • Reach priority attendees
  • , Increase registrations
  • , Reduce no-shows
  • , Capture post-event insight
EVENT MARKETING

Turn invitations into engaged attendees

Telemarketing adds a personal channel to event promotion, helping you reach strategically important invitees who may not respond to email, social or advertising alone. We explain the value of the event in a way that reflects each prospect’s priorities, answer questions and remove barriers to registration.

Support can cover conferences, exhibitions, webinars, workshops, awards and other paid or free-to-attend events.

FULL EVENT SUPPORT

Support before, during and after the event

Use focused voice contact wherever it can improve response, attendance or insight.

Invitation calls

Qualify priority prospects and communicate why the event is relevant to them.

Registration follow-up

Confirm receipt, gauge interest and help invitees complete registration.

Attendance reminders

Reconfirm plans close to the event and reduce avoidable no-shows.

Post-event insight

Gather feedback and identify the attendees ready for a relevant sales follow-up.

TESTIMONIALS

Customer Success Stories

Ansell Healthcare Europe
TTMC consistently exceeded our expectations, delivering high-quality work and clear, timely communication at every stage. They were a pleasure to work with and showed a genuine commitment to achieving the best possible outcome. I would highly recommend TTMC to any organisation looking for a reliable, knowledgeable, and professional partner.
Lead Management & Business Improvement Specialist, EMAP Sales Excellence Ansell Healthcare Europe
Start Communications
From our first point of contact with David, we knew that TTMC were the best placed telemarketing company to help take us forward. Along with Daren, they took the time to understand our company, our products offerings, and our USP’s, to train their agents to deliver the message we wanted. The agent assigned to us delivered instant results, booking multiple high-quality appointments, that we have since converted into sales. Our initial 5-week campaign gave us a good return on investment, and we have used this to reinvest into another campaign immediately after.
Sales Director and Co-Founder Start Communications
Sussex Enterprise
“I’d have no hesitation in recommending Nicola and the Telemarketing Company to anyone who wants to develop a qualified sales pipeline.” HR Consultant, Sussex Enterprise
Sussex Enterprise
IMS of Smithfield
We were completely new to telemarketing but the channel has really proven its worth. TTMC has proactively managed the whole process, driving results and continuously looking for ways to optimise performance. We felt we were in safe hands from the start and wouldn’t hesitate to recommend them.
Managing Director IMS of Smithfield
Nexus Vehicle Management Ltd
“The qualification of appointments has been top class. Conversion rate from appointments made stands at 70% and for the first time in seven years of trading I believe we have truly found the right solution for building sales in a cost effective and efficient way. I’d tried my own in-house team on many occasions but the costs and time spent training staff drains time and resources. In an initial consultation and training session with The Telemarketing Company it was unbelievable how quickly their team understood the proposition.” Managing Director, Nexus
Nexus Vehicle Management Ltd
INTEGRATED CAMPAIGNS

Strengthen digital event promotion with live contact

We work alongside email, social and wider campaign activity, focusing calling effort on high-value attendees and the prospects most likely to improve event ROI.

RELEVANT CONVERSATIONS

Give invitees a reason to respond

Personal conversations make it possible to adapt the event proposition, answer objections and understand why a prospect has not yet committed.

PROCESS

A connected event calling programme

Programme delivery

Our service standards

Our Service SLAs

Outbound

Our Service SLAs are tailored to each client’s brief and continuously monitored to ensure consistent, effective delivery. Our Outbound SLAs focus on productivity and high-quality output.

FAQS

Your Questions Answered

Why Telemarketing?

Telemarketing remains one of the most effective ways to engage prospects, uncover opportunities, and turn interest into meaningful business conversations.

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Why Outsource?

Outsourced telemarketing gives you immediate access to specialist capability without the cost and complexity of building it in-house. Rather than recruiting, training and managing a team internally, you benefit from experienced agents, proven processes and established infrastructure from the outset.

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Why Choose Us?

We combine proprietary systems, real-time reporting, regulated governance and an experienced salaried workforce. As voice specialists, we design live engagement programmes that are measurable, transparent and scalable. Where needed, we integrate with client CRM platforms and digital channels, collaborating with trusted partners to support cross-channel strategies.

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How does telemarketing help drive sales growth?

A highly personable, flexible and data-led channel, telemarketing can add value across the sales cycle, integrating seamlessly with digital channels to accelerate sales growth.

How much time do you need to set up a campaign?

When we work with enterprise clients they often have requirements including extended training, complex system integration, compliance frameworks, legacy platforms and highly involved business processes. For these engagements we’ll design and manage a complete on boarding process, using robust project management and too

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How will callers understand and communicate our proposition?

Our team is trained in the solution selling methodology using the ISM (Institute of Sales Management) framework and are skilled at uncovering pain points, using open questions and carefully matching relevant benefits to generate demand. The briefing session gives the team insight into your company culture and brand val

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How will you integrate calling with our other marketing activities?

It is vital to integrate our calls with other channel activity to deliver the best overall results and ROI. During the briefing phase, we will discuss what other online or offline marketing activities are planned or underway, so our calling can work with and support that activity. This might mean targeting calls to hig

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What data will you use?

We can either work with a database you provide, competitively source data on your behalf or work with a combination of the two. If data quality is an issue, we can use our research services to build out, verify and profile old or incomplete data before telemarketing commences to build a focused and fresh list with opt-

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What information do you need from us to launch a campaign?

We have a well-established launch process, supported by our bespoke and straightforward brief template, developed through years of experience. This document captures the key information we need to get your programme up and running, including:

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Still need help? If you can’t find the answer here, our team can talk you through the details and point you in the right direction.

Speak to our team

Put the right people in the room

Build attendance, qualify interest and create useful follow-up opportunities around your next event.

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