Customer Reactivation

Re-engage lapsed customers and recover valuable relationships

Related topics

  • Reconnect with lapsed customers
  • , Understand disengagement
  • , Refine the proposition
  • , Recover account value
CUSTOMER REACTIVATION

Turn dormant relationships into informed opportunities

Customers disengage for many reasons: priorities change, contacts move, needs evolve or the value of an existing relationship is no longer clear. A well-timed human conversation helps you understand what changed and whether there is a credible route back.

TTMC targets priority lapsed accounts, gathers honest feedback and presents a relevant reason to re-engage without treating every contact as an immediate sale.

RECONNECT WITH PURPOSE

Learn from churn while rebuilding value

Every conversation can support immediate reactivation and improve the wider retention strategy.

Rebuild contact

Reach lapsed customers personally and reopen the relationship on credible terms.

Understand the reason

Capture why engagement declined and what would need to change.

Refine the offer

Tailor the proposition around current needs instead of repeating an outdated message.

Recover value

Identify realistic renewal, cross-sell, up-sell or future nurture opportunities.

TESTIMONIALS

Customer Success Stories

Part VII Transfer (Metlife)
“The Telemarketing Company are now fully versed in the demands of the Part VII transfer communications process, and I wouldn’t hesitate to recommend them to any company planning a similar exercise.” Senior Marketing Manager, Major Global Insurer
Part VII Transfer (Metlife)
National Book Tokens
Speed of delivery was rapid and the TTMC dashboard easy to use. Both the quantitative reporting and verbatim feedback has proved invaluable. Finally, the account team were excellent, responsive and keen to find solutions.
Managing Director, Book Tokens Ltd National Book Tokens
Equifax
In 2022 Equifax continued its transformation of the marketing operations function by working with TTMC and a digital partner to embed new lead processes and improve the quality of leads. The team at TTMC have brought much needed structure, data and insight into our lead process which has delivered transparency across the business and helps us build a case for further investment.
Head of Marketing Operations Equifax
Orona
The communication and support from TTMC has been fantastic from day one. I have been really impressed with the results and their user portal is an excellent and easy to use tool, with many added value features.
Sales Manager Orona
Apetito
Since we started using TTMC we have been impressed with the quality and quantity of the leads they have generated and the support we have received. Neil and his team have taken time and keen interest to develop their knowledge about our business and have always been open to feedback and refinement. I would recommend TTMC for those looking for a genuine partnership that supports the needs of their business.
Marketing Manager Apetito
PRIORITY ACCOUNTS

Focus effort where reactivation can matter most

Segment inactive customers by value, history, fit and likely reason for disengagement, then shape contact around the strongest recovery opportunities.

RETENTION INSIGHT

Use feedback to prevent future churn

Patterns in customer feedback can strengthen onboarding, account management, product communication and the timing of future renewal activity.

PROCESS

A structured reactivation programme

Programme delivery

Our service standards

Our Service SLAs

Outbound

Our Service SLAs are tailored to each client’s brief and continuously monitored to ensure consistent, effective delivery. Our Outbound SLAs focus on productivity and high-quality output.

FAQS

Your Questions Answered

Why Telemarketing?

Telemarketing remains one of the most effective ways to engage prospects, uncover opportunities, and turn interest into meaningful business conversations.

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Why Outsource?

Outsourced telemarketing gives you immediate access to specialist capability without the cost and complexity of building it in-house. Rather than recruiting, training and managing a team internally, you benefit from experienced agents, proven processes and established infrastructure from the outset.

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Why Choose Us?

We combine proprietary systems, real-time reporting, regulated governance and an experienced salaried workforce. As voice specialists, we design live engagement programmes that are measurable, transparent and scalable. Where needed, we integrate with client CRM platforms and digital channels, collaborating with trusted partners to support cross-channel strategies.

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How does telemarketing help drive sales growth?

A highly personable, flexible and data-led channel, telemarketing can add value across the sales cycle, integrating seamlessly with digital channels to accelerate sales growth.

Can you process orders/take payments?

Yes. We are PCI compliant and we protect sensitive details when taking card payments over the phone via Credit or Debit Card. We can also trigger invoices or capture direct debit details securely. Much of our work involves sales in highly regulated sectors. Our FCA authorisation gives clients assurance that all our pro

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Can you send emails for us?

Yes, our system allows us to integrate email alongside our calls, sending electronic collateral, brochures, and case studies on your behalf during or after each call to build pipeline or provide written quotations. If you need support for high volume email broad casts, email management or marketing automation, we can f

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Do you cover B2B and B2C?

We cover both, with each accounting for around 50% of total revenue. Our outbound work has been primarily in the B2B sector but has always included a subset of B2C work where a more consultative, B2B-type approach, often involving high-value, non-transactional propositions, is required. Our inbound work spans both B2B

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Do you do inbound or outbound?

Yes, we offer both – see our services page.

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Do you offer out of hours/weekend calling?

Yes, our global reach and breadth of sector coverage means that we commonly call out of core UK hours, including weekends and through the night and early morning on behalf of our clients.

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Still need help? If you can’t find the answer here, our team can talk you through the details and point you in the right direction.

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Restart valuable customer conversations

Understand why customers disengaged and create a relevant reason for them to reconnect with your business.

Financial Conduct Authority URS ISO 27001 Certified Information Security Management System URS ISO 9001 Certified Quality Management System Investors in People Silver Brighton & Hove Living Wage Disability Confident Employer Institute of Sales Management / ISM Education ISM Education Recognised Centre MRS Evidence Matters Company Partner MRS Accredited Training Provider ESOMAR Corporate Member DMA Corporate Member B2B Marketing Top 20 Telemarketing Agency PCI / Payment Card Industry TPS / Telephone Preference Service The Business Marketing Club member/community logo
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