Data Enrichment & Opt-ins

Phone-based profiling and consent capture for better targeting

Related topics

  • Profile priority audiences
  • , Enrich decision-maker data
  • , Capture clear opt-ins
  • , Improve targeting precision

Increase customer engagement with phone-based data enrichment

TTMC’s data enrichment programmes transform your database into a more powerful source of intelligence. Our phone-based profiling adds depth, context and qualitative insight that digital channels cannot capture. Through structured conversations, we validate existing fields, append missing information and gather profiling data that strengthens segmentation, targeting and personalisation. This improves GDPR-compliant communication and ensures your marketing activity is built on accurate, up-to-date data.

Strengthen customer understanding with qualitative profiling

Effective data enrichment goes beyond data cleansing. Skilled agents explore motivations, challenges, buying triggers and organisational priorities. This qualitative layer provides a deeper understanding of your customers and prospects, enabling more relevant targeting and personalised messaging. Our phone-based profiling approach ensures the insight captured is accurate, contextual and human.rn

Improve campaign performance with richer segmentation

Enriched data improves performance across all channels. With deeper insight, your teams can segment audiences more precisely, tailor content and increase engagement. Data enrichment also supports sales by providing context that informs conversations, prioritisation and follow-up strategy.rn

Support strategic decision making with deeper intelligence

Data enrichment gives you a clearer picture of customer needs, market dynamics and buying behaviour. This insight strengthens proposition development, improves customer experience and supports long term growth. With multilingual capability and flexible resourcing, TTMC delivers phone based profiling programmes that scale across markets and build deep insight across the whole of your targetable universe.

TESTIMONIALS

Customer Success Stories

Crimson Business ( Barclays)
“We found the Telemarketing Company very helpful, proactive and quick to deal with any issues that came up. Reporting was at a high frequency, which helped us to monitor and tailor our campaigns.” Project Manager, Crimson Publishing
Crimson Business ( Barclays)
Dow Jones Newswires
“We think they did a great job, our products are reasonably complex and the callers were experienced enough to grasp the important details quickly and represent our company effectively on the telephone. We agreed an appointment target that the Telemarketing Company thought was realistic given our products and data, and they achieved that target which was extremely pleasing. We would recommend the Telemarketing Company without hesitation.” Marketing Director, Dow Jones Enterprise
Dow Jones Newswires
Veterinary Business Development
“To be honest, from very early on, it was apparent that there was only one organisation who we felt would absolutely be able to deliver on all of our requirements, and who made us feel that we were in safe hands.” Commercial Director, Veterinary Business Development
Veterinary Business Development
Npower
“The relationship with The Telemarketing Company has been very profitable for npower business on a number of levels. Not only is our brand pro-actively communicated to targeted prospects, but it makes commercial sense for both us and potential customers if we talk to them when their contract is due for renewal.” Head of Marketing Data and Analysis, npower
Npower
Userguest
We partnered with The Telemarketing Company for a UK-focused cold calling campaign and were impressed by their professionalism and responsiveness. Although it was a short-term tactical project, they quickly understood our needs and delivered results. The reporting was clear and consistent, and the team remained supportive and proactive throughout. It was a smooth and productive collaboration, and we would gladly recommend them to others looking for a reliable and effective telemarketing partner.
Head of Global Sales Userguest

Ensure GDPR-compliant communication with verified consent

Our agents confirm email opt-ins, consent status and preferred communication channels in line with GDPR-compliant communication requirements. This ensures your outreach is permission-based and built on a trusted foundation.rnrn%%rnWe capture:rnrn- GDPR-compliant email opt-ins and consentrn- Direct dials, mobile numbers and alternative contactsrn- Profiling data such as role, priorities, buying stage and needs

Maintain accuracy and compliance with rigorous QA

Working to strict SLA’s, we apply structured validation rules, 100% QA checks and robust information security controls. Every enriched record is checked for accuracy and delivered in formats ready for CRM integration. This ensures your data enrichment programme is consistent, compliant and reliable.rnrn%%rnKey benefits:rnrn- More precise segmentation and targetingrn- Higher engagement and response ratesrn- Stronger alignment between marketing and salesrn

Our service standards

Data Services

Data & Insights

Our Service SLAs are tailored to each client’s brief and continuously monitored to ensure consistent, effective delivery. Our Data Services SLAs ensure accuracy, compliance and consistency – giving you clean, validated, insight-ready data that integrates seamlessly into your workflows.

FAQS

Your Questions Answered

Why Telemarketing?

Telemarketing remains one of the most effective ways to engage prospects, uncover opportunities, and turn interest into meaningful business conversations.

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Why Outsource?

Outsourced telemarketing gives you immediate access to specialist capability without the cost and complexity of building it in-house. Rather than recruiting, training and managing a team internally, you benefit from experienced agents, proven processes and established infrastructure from the outset.

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Why Choose Us?

We combine proprietary systems, real-time reporting, regulated governance and an experienced salaried workforce. As voice specialists, we design live engagement programmes that are measurable, transparent and scalable. Where needed, we integrate with client CRM platforms and digital channels, collaborating with trusted partners to support cross-channel strategies.

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How does telemarketing help drive sales growth?

A highly personable, flexible and data-led channel, telemarketing can add value across the sales cycle, integrating seamlessly with digital channels to accelerate sales growth.

Can we use the data for other marketing activities after the telemarketing campaign?

Yes, either just the records we’ve started to nurture on your behalf through calling, or all of the data, subject to the licensing model you’ve chosen.

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Can you use our database?

Yes – we frequently work with our clients’ databases, which might comprise of warm leads, cold prospects or existing customers. Where quality is poor, we can cleanse and enhance your data to ensure it is fit for purpose. Where volumes are insufficient, or we are targeting new sectors, we can source additional data to s

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Do you provide data?

We source data on behalf of many of our clients, when we’re engaged to undertake a telemarketing campaign. As telemarketing is our core business, we do not hold our own data and don’t provide data as a standalone service. In addition, every telemarketing requirement is unique, so we work with different providers that b

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Who owns the data at the end of the campaign?

If we source data on your behalf, the data will be licensed to you, not us. Data is licensed according to the requirements of each engagement. For example, for a small telemarketing only project, the license may be short-term or single use, for that channel only. If the campaign involves multiple channels for an extend

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How do you ensure data isn't corrupted, lost or stolen?

The Telemarketing Company holds the ISO 27001 Information Security Management accreditation. ISO 27001 certifies that a business has a systematic and ongoing approach to managing information security risks that affect the confidentiality, integrity, and availability of company and customer information. This accreditati

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Still need help? If you can’t find the answer here, our team can talk you through the details and point you in the right direction.

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Build a richer, permission-aware database

Add useful detail, confirm preferences and improve your understanding of the audiences that matter most.

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