148 articles shown.
Understanding who your audience is and what they want is essential to creating any persuasive argument. Without understanding what it is that drives your audience, you will not be able to provide insight that assures…
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Categorisations that inform your communications and channel strategy can help brands reach the right people at the right time. However, in a world in which labels are being progressively challenged consumers will not…
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If your lead generation efforts are not generating good quality leads with prospects who have an appetite for your products, they will quickly sap budget. We look at how to make your lead gen sustainable - TTMC
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In the healthcare sector as with any other, when used to supplement rather than replace real human interaction, technology offers a wealth of potential benefits - Read More
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Sales conversations need to add value from the start, clearly differentiate capabilities and build a clear vision of a proposition uniquely placed to address the buyer’s requirements - here are our top tips
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Touchpoints are what define the quality of your customers’ experience when they encounter your company and brand. If your clients do not feel valued and well-treated when engaging with your brand, they will not stay…
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Our infographic below captures 10 criteria you can use to validate the quality and compliance standards of any prospective telemarketing agency. Download now
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Lead qualification over the phone provides a more intelligent and strategic approach that can be carried out by sales specialists, freeing up your most valuable sales resource to focus on the closing stage.
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We have provided guidelines for any businesses looking to take advantage of 'cold calling' to power their sales outreach whilst applying best practice.
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During Covid-19, the spotlight is definitely on the financial services sector and how brands in general are responding and treating customers at this difficult time.
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For those looking to find ways to safely ramp up their sales productivity as we step tentatively out of lockdown, we’ve pulled together our key recommendations and some useful resources .
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At a time when every customer contact and prospective enquiry is precious, managing remote workers and fluctuating resources makes it difficult to ensure consistent, high quality, responsive customer care.
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