What is the minimum campaign length?

Read time:: 1 min
Published:: 17/08/2026
Group:: Pricing

We deliver a mixture of “one off” projects, short term campaigns and long term engagements lasting over a decade. For any lead generation or demand generation work, we have a minimum engagement of 210 hours, or 6 weeks, based on a 35 hour week. We do not believe it is possible to deliver true ROI in a shorter period.

It takes time to develop questioning, messaging and objection handling, to warm data, nurture interest and lead a prospect carefully along the path to purchase, so they are well qualified and ready for conversion when they reach sales.

We don’t believe that it is in our clients’ interests to burn through their data, cherry pick quick wins or send poor quality leads to their sales team. Critically, the target audience for each proposition is finite and, unless you carefully nurture prospects who aren’t ready to convert, you risk damaging future potential customers.

Related FAQs

Do you charge a set-up fee?

Yes. Although complex setups with deep integration can be more costly, our standard set up fee of £750 covers all of the elements typically required to launch an engagement.

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Do you guarantee results?

We don’t guarantee the number of results for any of our services. Whilst propositions may be similar, many other factors might impact results including the agreed criteria for a lead, brand recognition, target sector, seniority of decision maker, and external factors such as seasonality and competitor activity. We do g

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Do you offer a trial period?

We are always “On Trial”. Our model is different to the rest of the market and has enabled us to support an average client tenure of 66 months (figures from Jun 2023) through ROI and performance, not punitive cancellation terms. We effectively ask for a 210 hour minimum initial commitment (because 10 working days’ noti

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Do you work on a cost per lead or cost per result basis?

We don’t work on a “cost per lead” or “cost per result” basis. We work to an hourly rate as we believe paying per hour produces a better return on investment for our clients. A pay per lead model encourages an agency to focus on short term lead volume only. A pay per hour model fosters a multi-dimensional approach that

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What are your payment terms?

If you are UK based, all services are payable on standard 30 day terms (unless special credit arrangements are recommended by Experian). All prices are quoted exclusive of VAT. Any set-up charges and data sourcing are invoiced upon execution and calling hours are invoiced at the end of the calendar month in which calli

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