Pay-per-Lead: A Penny Wise, Pound Foolish Approach?
A pay-per-lead model favours lead quantity over a range of other positive outcomes - find our why
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Inside Sales: The Future Is Bright, the Future Is Digital?
A handful of characteristics set Inside Sales apart from Telesales of old - find out more
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The Golden Minute
We have compiled a list of what we think are the dos and don’ts of the golden minute - the 60 seconds at the start of a telemarketing call
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Telephone Account Management: Gain, Sustain, Retain
Telephone Account Management: Gain, Sustain, Retain - 22/8/2016
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From Customer Satisfaction to Genuine Customer Insight
B2B communication is a two-way conversation. The companies that listen to their customers are the businesses that build loyal customer relationships.
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Telemarketing's Heineken Effect
Telemarketing can reach audience segments that other marketing channels simply can’t - Read More
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Is Telemarketing as Expensive as You Think?
Telemarketing: when the power of this intimate, personal platform is harnessed, it can be much more cost-efficient than you thought - Find out why
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How Bad Sales Calls Can Affect Your Bottom Line
Relevant and engaging conversation can increase a response by 800% - Find out more
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Five Points to Consider When Developing Your USP
A strong USP delivers ROI - we look at five key points to consider when developing a USP for telemarketing purposes - Read More
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8 Reasons Human Interaction Matters in B2B Campaigns
Nothing can replace the human touch - 8 findings that reinforce the importance of Human Interaction in B2B - read more
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The Telemarketing Pipeline: Value Beyond Leads
Clients may not appreciate the many dimensions of the telemarketing pipeline and value that a campaign can provide - find out more
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Client Interaction: The Key to Campaign Success
Our latest blog looks at the importance of client engagement and how this can be the key to success - find out more.
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