Who owns the data at the end of the campaign?

If we source data on your behalf, the data will be licensed to you, not us.

Data is licensed according to the requirements of each engagement. For example, for a small telemarketing only project, the license may be short-term or single use, for that channel only. If the campaign involves multiple channels for an extended period, a twelve month multi-use license will apply. Your requirements will be captured as part of the briefing process to ensure you choose the right license model.

We never share data between clients and we have robust processes to ensure data integrity and confidentiality is maintained.