What is a Marketing Qualified Lead – MQL?

Marketing qualified leads have shared more information, exhibited early buying signals and may have hit a pre-defined threshold in terms of their automated score that indicates they are more likely to turn into a sale than an AQL. They may have made multiple website visits, submitted an information request or downloaded an in-depth industry report in exchange for information that gives deeper insight into their requirements and indicates they are further along the sales pipeline. Using this insight, marketers are able to create a more targeted programme with messaging tailored to the prospect’s interests to gently nurture and move the lead along the pipeline, bringing warmer prospects to the surface for prioritisation.