What information do you need from us to launch a campaign?

Read time:: 1 min
Published:: 17/08/2026
Group:: Programme Set Up and Launch

We have a well-established launch process, supported by our bespoke and straightforward brief template, developed through years of experience. This document captures the key information we need to get your programme up and running, including:

Short company and market overview
Target audience
Your solution and value proposition
Pain points
Features and benefits
Industry specific jargon
Objections
Desired outcomes from the calling, including objective criteria for a result

We will support you in completing the template and provide written guidance on how to get the most from the process, and ensure your campaign is set for success.

Read more on our onboarding process

Related FAQs

How much time do you need to set up a campaign?

When we work with enterprise clients they often have requirements including extended training, complex system integration, compliance frameworks, legacy platforms and highly involved business processes. For these engagements we’ll design and manage a complete on boarding process, using robust project management and too

Find out more

How will callers understand and communicate our proposition?

Our team is trained in the solution selling methodology using the ISM (Institute of Sales Management) framework and are skilled at uncovering pain points, using open questions and carefully matching relevant benefits to generate demand. The briefing session gives the team insight into your company culture and brand val

Find out more

How will you integrate calling with our other marketing activities?

It is vital to integrate our calls with other channel activity to deliver the best overall results and ROI. During the briefing phase, we will discuss what other online or offline marketing activities are planned or underway, so our calling can work with and support that activity. This might mean targeting calls to hig

Find out more

What data will you use?

We can either work with a database you provide, competitively source data on your behalf or work with a combination of the two. If data quality is an issue, we can use our research services to build out, verify and profile old or incomplete data before telemarketing commences to build a focused and fresh list with opt-

Find out more

When do we train the callers?

Once the briefing template is complete, we schedule a two-hour session, during which you meet your calling team and train them on your brand and proposition. The completed brief should arrive at least 3 days in advance and provides the structure and content for the session. We recommend a face-to-face meeting at our of

Find out more