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We cover both, with each accounting for around 50% of total revenue.
Our outbound work has been primarily in the B2B sector but has always included a subset of B2C work where a more consultative, B2B-type approach, often involving high-value, non-transactional propositions, is required. Our inbound work spans both B2B and B2C and covers a wide range from inbound lead and enquiry management to high volume call handling and enhanced customer care.