Articles | The Telemarketing Company

Six essentials of 2026 marketing planning

Read the latest articles and research from TTMC, one of the UK's leading telemarketing, lead generation and market research companies.

View article

Why the Human Touch Matters in Customer Care and Service

Discover why empathy, respect, and the human touch are essential to exceptional customer care. Learn how balancing technology with genuine human connection builds trust, supports vulnerable customers, and strengthens…

View article

Why Appointment Setting Is Critical to Converting Interest into Intent

Discover how effective appointment setting boosts your sales pipeline by qualifying leads. Learn strategies to transform appointments into customer insight and business opportunities.

View article

Striking the Right Balance: The Human Touch in AI Sales, AI Marketing, and AI Customer Service

Discover how AI enhances efficiency in sales, marketing, and customer service while the human touch remains essential for emotional intelligence, creativity, and trust. Learn how businesses can balance AI-driven…

View article

Buying B2B Telemarketing Data, Email Lists and Databases

Data is the root of direct marketing. Don’t waste budget on off-profile data lists, make sure your B2B database contains accurate, profiled, compliant data.

View article

How Telemarketing Solves Lead Flow & Lead Management Issues

Tired of erratic lead flow? Learn how outsourced telemarketing improves lead management, boosts conversions, and supports your sales pipeline.

View article

The telemarketing channel: the key to SaaS sales growth

SaaS providers face a challenging environment where differentiation, customer retention, and scaling are constant battles. Read how Telemarketing can help address these challenges - TTMC

View article

10 reasons why cost per lead isn’t good for business

Discover why the cost-per-lead (CPL) model may not be the best choice for your telemarketing strategy. Explore 10 key reasons why an hourly rate delivers better results, protects brand reputation, and supports long-term…

View article

Consultative Selling: Building Customer-Centric Sales Strategies for Long-Term Success

Discover the power of consultative selling—a customer-focused approach that builds trust, tailors solutions, and drives loyalty. Explore the key elements of an approach that creates lasting partnerships and sustainable…

View article

Celebrating 35 years of telemarketing excellence

We’re celebrating 35 years in business, reflecting on our journey from a tiny “boutique” agency first established in 1990 in Steyning, West Sussex.

View article

Is Cold Calling Still Effective in the Digital Age? Exploring Its Value Today

RDiscover why cold calling remains a powerful tool in the digital age. Learn how human connection, multi-channel strategies, and skilled agents can elevate your sales efforts.

View article