Improve campaign performance with expert data cleansing
Accurate data underpins every successful sales and marketing programme. TTMC’s data cleansing service uses live, phone-based validation to ensure your database is reliable, compliant and fit for purpose. Speaking directly with contacts allows us to confirm details with precision, uncover missing information and capture richer insight than digital-only methods can achieve. The result is improved database accuracy and a stronger foundation for ongoing sales and marketing activity.
Strengthen data quality through live human validation
Our agents validate each record through structured conversations that confirm whether contacts are still in role, whether responsibilities have changed and whether organisations have restructured. We verify company details, segmentation fields and communication preferences to ensure your data reflects the current reality of your market. This human-led approach to data cleansing delivers a level of accuracy that automated tools cannot match.rnrn%%rnWe validate and append:rnrn- Decision-maker names, roles and responsibilitiesrn- Direct dials and mobile numbersrn- Email addresses, communication preferences and consent status
Fill gaps and expand your decision-maker universe
Effective data cleansing goes beyond simple verification. Through natural, two-way phone conversations, our teams identify missing contacts, uncover key decision-makers and expand your target universe. This strengthens database accuracy while increasing the depth and value of your data.rn
Increase targeting precision and improve marketing ROI
A cleansed database improves segmentation, targeting and campaign relevance. With validated contact details and up-to-date profiling information, your teams can tailor messaging more effectively and reduce wasted spend across all channels. Clean, accurate data also improves deliverability, reduces bounce rates and increases the efficiency of marketing automation and CRM workflows.
Customer Success Stories
We partnered with The Telemarketing Company for a UK-focused cold calling campaign and were impressed by their professionalism and responsiveness. Although it was a short-term tactical project, they quickly understood our needs and delivered results. The reporting was clear and consistent, and the team remained supportive and proactive throughout. It was a smooth and productive collaboration, and we would gladly recommend them to others looking for a reliable and effective telemarketing partner.
“I was impressed with The Telemarketing Company. As a result of the campaign, we have introduced Embarque to numerous new companies in areas we would never have contacted without their help. We’d have no hesitation in recommending The Telemarketing Company to other companies looking to increase their brand awareness and new sales opportunities.” Director of Sales, Embarque
The partnership with TTMC has evolved through their continuous hunger to enhance their knowledge and grow. All feedback has been implemented, and they are proactive in making suggestions to improve the campaign.
“We’d have no hesitation in recommending The Telemarketing Company and especially the team under the management of Nicola Catt for their dedication and expertise in contacting not only our customer base but a number of prospects which resulted in numerous meetings and phone calls being scheduled.” Marketing Manager, Eurotherm by Schneider Electric
From our first point of contact with David, we knew that TTMC were the best placed telemarketing company to help take us forward. Along with Daren, they took the time to understand our company, our products offerings, and our USP’s, to train their agents to deliver the message we wanted. The agent assigned to us delivered instant results, booking multiple high-quality appointments, that we have since converted into sales. Our initial 5-week campaign gave us a good return on investment, and we have used this to reinvest into another campaign immediately after.
Ensure quality through structured processes and specialist expertise
We apply disciplined validation processes, clear SLAs and consistent QA to ensure every data cleansing programme delivers accuracy, reliability and confidence. Our specialist agents, including native and multilingual speakers, follow structured validation rules and capture outcomes with precision. Every record is checked, verified and quality-assured, giving you a dependable dataset that supports stronger targeting and better decision-making.rnrn%%rnKey benefits: rnrn- Higher campaign relevance and response rates rn- Reduced wasted spend and improved deliverability rn- Stronger segmentation and more effective targeting
Gain insight to inform wider sales and marketing strategy
Because our data cleansing is conducted over the phone, conversations often reveal broader insight – organisational changes, upcoming projects, buying cycles and indicators of future demand. These insights help you refine targeting, improve messaging and strengthen your go-to-market approach.rnrnWith multilingual capability, structured processes and robust compliance, TTMC delivers phone-based validation that enhances database accuracy, improves insight and strengthens campaign performance.
Data Services
Data & Insights
Our Service SLAs are tailored to each client’s brief and continuously monitored to ensure consistent, effective delivery. Our Data Services SLAs ensure accuracy, compliance and consistency – giving you clean, validated, insight-ready data that integrates seamlessly into your workflows.
- Structured data cleansing, validation and enrichment aligned to agreed specifications and formats.
- Data accuracy targets typically 90-98%, with validation rules applied at point of capture and processing.
- Contact verification including role, responsibility and decision-maker status where required.
- Data enrichment to append missing fields, contact details and profiling information.
- Email validation using structured verification processes to ensure accuracy and compliance.
- Opt-in and consent captured in line with GDPR and PECR requirements.
- 100% of records validated and subject to QA checks prior to delivery.
- Call recordings with every outcome to ensure quality and deliver enhanced insight.
- Real-time or scheduled data delivery in client-ready formats for seamless CRM integration.
- ISO27001, ISO9001 certified and GDPR compliant, ensuring robust information security, data protection and quality management.
- Flexible resourcing to scale delivery across large datasets and multi-market programmes.
- Native language support in 25+ languages.
- A dedicated Account Manager, supported by Team Management at an average ratio of 1 Team Manager to 10 agents.
Your Questions Answered
Why Telemarketing?
Telemarketing remains one of the most effective ways to engage prospects, uncover opportunities, and turn interest into meaningful business conversations.
Find out moreWhy Outsource?
Outsourced telemarketing gives you immediate access to specialist capability without the cost and complexity of building it in-house. Rather than recruiting, training and managing a team internally, you benefit from experienced agents, proven processes and established infrastructure from the outset.
Find out moreWhy Choose Us?
We combine proprietary systems, real-time reporting, regulated governance and an experienced salaried workforce. As voice specialists, we design live engagement programmes that are measurable, transparent and scalable. Where needed, we integrate with client CRM platforms and digital channels, collaborating with trusted partners to support cross-channel strategies.
Find out moreHow does telemarketing help drive sales growth?
A highly personable, flexible and data-led channel, telemarketing can add value across the sales cycle, integrating seamlessly with digital channels to accelerate sales growth.
Can we use the data for other marketing activities after the telemarketing campaign?
Yes, either just the records we’ve started to nurture on your behalf through calling, or all of the data, subject to the licensing model you’ve chosen.
Find out moreCan you use our database?
Yes – we frequently work with our clients’ databases, which might comprise of warm leads, cold prospects or existing customers. Where quality is poor, we can cleanse and enhance your data to ensure it is fit for purpose. Where volumes are insufficient, or we are targeting new sectors, we can source additional data to s
Find out moreDo you provide data?
We source data on behalf of many of our clients, when we’re engaged to undertake a telemarketing campaign. As telemarketing is our core business, we do not hold our own data and don’t provide data as a standalone service. In addition, every telemarketing requirement is unique, so we work with different providers that b
Find out moreWho owns the data at the end of the campaign?
If we source data on your behalf, the data will be licensed to you, not us. Data is licensed according to the requirements of each engagement. For example, for a small telemarketing only project, the license may be short-term or single use, for that channel only. If the campaign involves multiple channels for an extend
Find out moreHow do you ensure data isn't corrupted, lost or stolen?
The Telemarketing Company holds the ISO 27001 Information Security Management accreditation. ISO 27001 certifies that a business has a systematic and ongoing approach to managing information security risks that affect the confidentiality, integrity, and availability of company and customer information. This accreditati
Find out moreStill need help? If you can’t find the answer here, our team can talk you through the details and point you in the right direction.
Speak to our teamWhy Telemarketing?
Telemarketing remains one of the most effective ways to engage prospects, uncover opportunities, and turn interest into meaningful business conversations.
Find out moreWhy Outsource?
Outsourced telemarketing gives you immediate access to specialist capability without the cost and complexity of building it in-house. Rather than recruiting, training and managing a team internally, you benefit from experienced agents, proven processes and established infrastructure from the outset.
Find out moreWhy Choose Us?
We combine proprietary systems, real-time reporting, regulated governance and an experienced salaried workforce. As voice specialists, we design live engagement programmes that are measurable, transparent and scalable. Where needed, we integrate with client CRM platforms and digital channels, collaborating with trusted partners to support cross-channel strategies.
Find out moreHow does telemarketing help drive sales growth?
A highly personable, flexible and data-led channel, telemarketing can add value across the sales cycle, integrating seamlessly with digital channels to accelerate sales growth.
Still need help? If you can’t find the answer here, our team can talk you through the details and point you in the right direction.
Speak to our teamCan we use the data for other marketing activities after the telemarketing campaign?
Yes, either just the records we’ve started to nurture on your behalf through calling, or all of the data, subject to the licensing model you’ve chosen.
Find out moreCan you use our database?
Yes – we frequently work with our clients’ databases, which might comprise of warm leads, cold prospects or existing customers. Where quality is poor, we can cleanse and enhance your data to ensure it is fit for purpose. Where volumes are insufficient, or we are targeting new sectors, we can source additional data to s
Find out moreDo you provide data?
We source data on behalf of many of our clients, when we’re engaged to undertake a telemarketing campaign. As telemarketing is our core business, we do not hold our own data and don’t provide data as a standalone service. In addition, every telemarketing requirement is unique, so we work with different providers that b
Find out moreWho owns the data at the end of the campaign?
If we source data on your behalf, the data will be licensed to you, not us. Data is licensed according to the requirements of each engagement. For example, for a small telemarketing only project, the license may be short-term or single use, for that channel only. If the campaign involves multiple channels for an extend
Find out moreHow do you ensure data isn't corrupted, lost or stolen?
The Telemarketing Company holds the ISO 27001 Information Security Management accreditation. ISO 27001 certifies that a business has a systematic and ongoing approach to managing information security risks that affect the confidentiality, integrity, and availability of company and customer information. This accreditati
Find out more
