Respond while interest is still high
High enquiry volumes are valuable only when every lead receives a prompt, useful response. Delayed or inconsistent follow-up reduces contact rates, lets interest fade and increases the chance that a prospect speaks to another provider first.
Our lead management teams respond, qualify and progress inbound enquiries using an agreed process, while also recovering opportunity from older, unworked leads.
Protect the value of every enquiry
Combine rapid response with consistent qualification and clear sales hand-offs.
Prompt response
Contact new enquiries quickly while interest and recall are at their strongest.
Consistent qualification
Use one process to verify fit, need and the right next action for every lead.
Backlog recovery
Revisit stale or unworked leads to uncover interest that would otherwise be lost.
Customer experience
Give prospects a responsive, professional first conversation with your organisation.
Customer Success Stories
“We’d have no hesitation in recommending The Telemarketing Company and especially the team under the management of Nicola Catt for their dedication and expertise in contacting not only our customer base but a number of prospects which resulted in numerous meetings and phone calls being scheduled.” Marketing Manager, Eurotherm by Schneider Electric
From the initial pitch we were really impressed with The Telemarketing Company and their ideas for managing our campaigns. Throughout the past year, we have worked really closely with the team to constantly adapt and improve our campaign due to new insights and a changing marketplace, and TTMC have been collaborative and flexible throughout.
“They responded to the brief promptly and professionally. Calls set the right tone and presented potential attendees to the Annual Conference with a seamless and professional image.” Chief Executive, Institute of Career Guidance
Working with TTMC has significantly enhanced our lead outreach and conversion potential. Their structured approach, transparent communication, and consistent results make them a trusted extension of our team.
“The relationship with The Telemarketing Company has been very profitable for npower business on a number of levels. Not only is our brand pro-actively communicated to targeted prospects, but it makes commercial sense for both us and potential customers if we talk to them when their contract is due for renewal.” Head of Marketing Data and Analysis, npower
Make more of the demand you already generate
A managed response process stops leads sitting idle and prevents weak follow-up from undermining investment in acquisition campaigns.
Pass better prepared opportunities to sales
Sales teams receive qualified leads with current context, recorded needs and a clear expectation of what happens next.
A consistent inbound lead journey
Programme delivery
Our Service SLAs
Inbound
Our Service SLAs are tailored to each client’s brief and continuously monitored to ensure consistent performance standards. Our Inbound SLAs focus on service quality, responsiveness and customer satisfaction.
- 24/7 coverage with 80/20 SLAs (80 % of calls answered within 20 seconds).
- Abandonment rates below 5 %.
- Flexing team sizes to meet short term and seasonal peaks, with teams flexing by over 300% in scale, up to a maximum of circa 230 inbound agents.
- A dedicated Account Manager, supported by Team Management at an average ratio of 1 Team Manager to 10 agents.
- New inbound leads contacted within 15 minutes during operating hours.
- First contact resolution of 75 % to 85 %, sector dependent.
- Native speaker support in 25+ languages.
- ISO27001, ISO9001 certified and GDPR compliant, ensuring robust information security, data protection and quality management.
- Transparent real-time reporting to agreed KPIs.
- Exceeding QA targets of 85% for our agents and average 80% on average for our teams.
- Out of office shrinkage is 100% our cost not our clients.
- Full onboarding and complex training delivered in house by client certified trainers.
- Ability to work 100% in client’s own systems ensuring seamless integration and full visibility of the entire process across internal and external teams.
Your Questions Answered
Why Telemarketing?
Telemarketing remains one of the most effective ways to engage prospects, uncover opportunities, and turn interest into meaningful business conversations.
Find out moreWhy Outsource?
Outsourced telemarketing gives you immediate access to specialist capability without the cost and complexity of building it in-house. Rather than recruiting, training and managing a team internally, you benefit from experienced agents, proven processes and established infrastructure from the outset.
Find out moreWhy Choose Us?
We combine proprietary systems, real-time reporting, regulated governance and an experienced salaried workforce. As voice specialists, we design live engagement programmes that are measurable, transparent and scalable. Where needed, we integrate with client CRM platforms and digital channels, collaborating with trusted partners to support cross-channel strategies.
Find out moreHow does telemarketing help drive sales growth?
A highly personable, flexible and data-led channel, telemarketing can add value across the sales cycle, integrating seamlessly with digital channels to accelerate sales growth.
Lead definitions and qualification criteria
If you are looking to get the best return on your acquisition spend, it is critical that the leads you generate are handled appropriately at each stage of the pipeline, according to their areas of interest, their needs and pain points, and their buying stage. Unless you qualify your leads thoroughly you risk wasting yo
Find out moreWhat are the best qualification criteria?
Definitions of what constitutes a ‘sales-ready’ lead will vary across all organisations depending on each proposition and strategy. BANT (Budget, Authority, Need, Timing) is a well-known lead qualification model that outlines four key criteria. Once a lead has moved through the initial marketing stages, it’s down to yo
Find out moreWhat is a Marketing Qualified Lead – MQL?
Marketing qualified leads have shared more information, exhibited early buying signals and may have hit a pre-defined threshold in terms of their automated score that indicates they are more likely to turn into a sale than an AQL. They may have made multiple website visits, submitted an information request or downloade
Find out moreWhat is a Sales-Accepted Lead – SAL?
Before MQLs are passed to sales, an additional layer of qualification is advisable. Phone qualification can probe further and build levels of insight that can’t be achieved through automation, establishing that leads fully comply with the criteria required to be ‘accepted’ by sales. A real conversation with your prospe
Find out moreWhat is an Automation Qualified Lead – AQL?
An AQL is an early stage lead that has scored by your marketing automation platform based on a set of rules associated with prospect behaviours such as website visits, page views, webinar registrations or contact form submissions. Scores may be weighted to reflect differing levels of engagement. For example, greater we
Find out moreStill need help? If you can’t find the answer here, our team can talk you through the details and point you in the right direction.
Speak to our teamWhy Telemarketing?
Telemarketing remains one of the most effective ways to engage prospects, uncover opportunities, and turn interest into meaningful business conversations.
Find out moreWhy Outsource?
Outsourced telemarketing gives you immediate access to specialist capability without the cost and complexity of building it in-house. Rather than recruiting, training and managing a team internally, you benefit from experienced agents, proven processes and established infrastructure from the outset.
Find out moreWhy Choose Us?
We combine proprietary systems, real-time reporting, regulated governance and an experienced salaried workforce. As voice specialists, we design live engagement programmes that are measurable, transparent and scalable. Where needed, we integrate with client CRM platforms and digital channels, collaborating with trusted partners to support cross-channel strategies.
Find out moreHow does telemarketing help drive sales growth?
A highly personable, flexible and data-led channel, telemarketing can add value across the sales cycle, integrating seamlessly with digital channels to accelerate sales growth.
Still need help? If you can’t find the answer here, our team can talk you through the details and point you in the right direction.
Speak to our teamLead definitions and qualification criteria
If you are looking to get the best return on your acquisition spend, it is critical that the leads you generate are handled appropriately at each stage of the pipeline, according to their areas of interest, their needs and pain points, and their buying stage. Unless you qualify your leads thoroughly you risk wasting yo
Find out moreWhat are the best qualification criteria?
Definitions of what constitutes a ‘sales-ready’ lead will vary across all organisations depending on each proposition and strategy. BANT (Budget, Authority, Need, Timing) is a well-known lead qualification model that outlines four key criteria. Once a lead has moved through the initial marketing stages, it’s down to yo
Find out moreWhat is a Marketing Qualified Lead – MQL?
Marketing qualified leads have shared more information, exhibited early buying signals and may have hit a pre-defined threshold in terms of their automated score that indicates they are more likely to turn into a sale than an AQL. They may have made multiple website visits, submitted an information request or downloade
Find out moreWhat is a Sales-Accepted Lead – SAL?
Before MQLs are passed to sales, an additional layer of qualification is advisable. Phone qualification can probe further and build levels of insight that can’t be achieved through automation, establishing that leads fully comply with the criteria required to be ‘accepted’ by sales. A real conversation with your prospe
Find out moreWhat is an Automation Qualified Lead – AQL?
An AQL is an early stage lead that has scored by your marketing automation platform based on a set of rules associated with prospect behaviours such as website visits, page views, webinar registrations or contact form submissions. Scores may be weighted to reflect differing levels of engagement. For example, greater we
Find out more
