Customer Reactivation

Re-engage lapsed customers and recover valuable relationships

Related topics

  • Reconnect with lapsed customers
  • , Understand disengagement
  • , Refine the proposition
  • , Recover account value
CUSTOMER REACTIVATION

Turn dormant relationships into informed opportunities

Customers disengage for many reasons: priorities change, contacts move, needs evolve or the value of an existing relationship is no longer clear. A well-timed human conversation helps you understand what changed and whether there is a credible route back.

TTMC targets priority lapsed accounts, gathers honest feedback and presents a relevant reason to re-engage without treating every contact as an immediate sale.

RECONNECT WITH PURPOSE

Learn from churn while rebuilding value

Every conversation can support immediate reactivation and improve the wider retention strategy.

Rebuild contact

Reach lapsed customers personally and reopen the relationship on credible terms.

Understand the reason

Capture why engagement declined and what would need to change.

Refine the offer

Tailor the proposition around current needs instead of repeating an outdated message.

Recover value

Identify realistic renewal, cross-sell, up-sell or future nurture opportunities.

TESTIMONIALS

Customer Success Stories

Bobst
“I was very impressed with the whole campaign, planning through to execution. From my first meeting to discuss our requirements and aims for the campaign through to the final debrief and summary report of the actions conducted, targets met and possible future support. ”
Zone Business Director – Web-Fed, UK and Ireland Bobst
Embarque
“I was impressed with The Telemarketing Company. As a result of the campaign, we have introduced Embarque to numerous new companies in areas we would never have contacted without their help. We’d have no hesitation in recommending The Telemarketing Company to other companies looking to increase their brand awareness and new sales opportunities.” Director of Sales, Embarque
Embarque
IMS of Smithfield
We were completely new to telemarketing but the channel has really proven its worth. TTMC has proactively managed the whole process, driving results and continuously looking for ways to optimise performance. We felt we were in safe hands from the start and wouldn’t hesitate to recommend them.
Managing Director IMS of Smithfield
MHR
We’d have no hesitation in recommending TTMC to organisations looking to boost lead generation and nurtures for their products and services. “
Telemarketing Manager MHR
Smartdesc
“It’s been excellent working collaboratively with TTMC. Having access to call recordings – especially in the pilot stage – was essential, as it allowed us to adjust the telemarketer’s approach and language.
Customer Strategy Director Smartdesc
PRIORITY ACCOUNTS

Focus effort where reactivation can matter most

Segment inactive customers by value, history, fit and likely reason for disengagement, then shape contact around the strongest recovery opportunities.

RETENTION INSIGHT

Use feedback to prevent future churn

Patterns in customer feedback can strengthen onboarding, account management, product communication and the timing of future renewal activity.

PROCESS

A structured reactivation programme

Programme delivery

Our service standards

Our Service SLAs

Outbound

Our Service SLAs are tailored to each client’s brief and continuously monitored to ensure consistent, effective delivery. Our Outbound SLAs focus on productivity and high-quality output.

FAQS

Your Questions Answered

Why Telemarketing?

Telemarketing remains one of the most effective ways to engage prospects, uncover opportunities, and turn interest into meaningful business conversations.

Find out more
Why Outsource?

Outsourced telemarketing gives you immediate access to specialist capability without the cost and complexity of building it in-house. Rather than recruiting, training and managing a team internally, you benefit from experienced agents, proven processes and established infrastructure from the outset.

Find out more
Why Choose Us?

We combine proprietary systems, real-time reporting, regulated governance and an experienced salaried workforce. As voice specialists, we design live engagement programmes that are measurable, transparent and scalable. Where needed, we integrate with client CRM platforms and digital channels, collaborating with trusted partners to support cross-channel strategies.

Find out more
How does telemarketing help drive sales growth?

A highly personable, flexible and data-led channel, telemarketing can add value across the sales cycle, integrating seamlessly with digital channels to accelerate sales growth.

Can you process orders/take payments?

Yes. We are PCI compliant and we protect sensitive details when taking card payments over the phone via Credit or Debit Card. We can also trigger invoices or capture direct debit details securely. Much of our work involves sales in highly regulated sectors. Our FCA authorisation gives clients assurance that all our pro

Find out more
Can you send emails for us?

Yes, our system allows us to integrate email alongside our calls, sending electronic collateral, brochures, and case studies on your behalf during or after each call to build pipeline or provide written quotations. If you need support for high volume email broad casts, email management or marketing automation, we can f

Find out more
Do you cover B2B and B2C?

We cover both, with each accounting for around 50% of total revenue. Our outbound work has been primarily in the B2B sector but has always included a subset of B2C work where a more consultative, B2B-type approach, often involving high-value, non-transactional propositions, is required. Our inbound work spans both B2B

Find out more
Do you do inbound or outbound?

Yes, we offer both – see our services page.

Find out more
Do you offer out of hours/weekend calling?

Yes, our global reach and breadth of sector coverage means that we commonly call out of core UK hours, including weekends and through the night and early morning on behalf of our clients.

Find out more

Still need help? If you can’t find the answer here, our team can talk you through the details and point you in the right direction.

Speak to our team

Restart valuable customer conversations

Understand why customers disengaged and create a relevant reason for them to reconnect with your business.

Financial Conduct Authority URS ISO 27001 Certified Information Security Management System URS ISO 9001 Certified Quality Management System Investors in People Silver Brighton & Hove Living Wage Disability Confident Employer Institute of Sales Management / ISM Education ISM Education Recognised Centre MRS Evidence Matters Company Partner MRS Accredited Training Provider ESOMAR Corporate Member DMA Corporate Member B2B Marketing Top 20 Telemarketing Agency PCI / Payment Card Industry TPS / Telephone Preference Service The Business Marketing Club member/community logo
STAGING ENVIRONMENT Click to dismiss Closing in 10s