Strategic Event Marketing

Engage high-value attendees and drive registrations

Related topics

  • Reach priority attendees
  • , Increase registrations
  • , Reduce no-shows
  • , Capture post-event insight
EVENT MARKETING

Turn invitations into engaged attendees

Telemarketing adds a personal channel to event promotion, helping you reach strategically important invitees who may not respond to email, social or advertising alone. We explain the value of the event in a way that reflects each prospect’s priorities, answer questions and remove barriers to registration.

Support can cover conferences, exhibitions, webinars, workshops, awards and other paid or free-to-attend events.

FULL EVENT SUPPORT

Support before, during and after the event

Use focused voice contact wherever it can improve response, attendance or insight.

Invitation calls

Qualify priority prospects and communicate why the event is relevant to them.

Registration follow-up

Confirm receipt, gauge interest and help invitees complete registration.

Attendance reminders

Reconfirm plans close to the event and reduce avoidable no-shows.

Post-event insight

Gather feedback and identify the attendees ready for a relevant sales follow-up.

TESTIMONIALS

Customer Success Stories

Towergate Partnership
“I have found The Telemarketing Company to be very professional in my dealing with them and very aware of our business need. They delivered what they promised in a relative short timeframe and gave our lead pipeline a boost. I would have no hesitation in recommending them.” Sales Manager, Towergate Insurance in Telford
Towergate Partnership
Apetito
Since we started using TTMC we have been impressed with the quality and quantity of the leads they have generated and the support we have received. Neil and his team have taken time and keen interest to develop their knowledge about our business and have always been open to feedback and refinement. I would recommend TTMC for those looking for a genuine partnership that supports the needs of their business.
Marketing Manager Apetito
Sims Group Uk Ltd
“The Telemarketing Company are friendly and helpful beyond the direct requirements of a project – helping research data in general for Sims.” Commercial Manager at SIMS Recycling Solutions
Sims Group Uk Ltd
Career Development Institute
“They responded to the brief promptly and professionally. Calls set the right tone and presented potential attendees to the Annual Conference with a seamless and professional image.” Chief Executive, Institute of Career Guidance
Career Development Institute
Addison Lee
“I was impressed with TTMC’s approach and execution of the campaign. The follow up and reporting to measure campaign performance was well structured and timely. We’re pleased with the overall results of the campaign and the service we received from all at TTMC. As a result of the campaign, we have more clients to account manage on a proactive basis through our sales and marketing channels to drive organic revenue. We’d have no hesitation in recommending TTMC to any company looking to undertake work with them!” Sales Manager
Addison Lee
INTEGRATED CAMPAIGNS

Strengthen digital event promotion with live contact

We work alongside email, social and wider campaign activity, focusing calling effort on high-value attendees and the prospects most likely to improve event ROI.

RELEVANT CONVERSATIONS

Give invitees a reason to respond

Personal conversations make it possible to adapt the event proposition, answer objections and understand why a prospect has not yet committed.

PROCESS

A connected event calling programme

Programme delivery

Our service standards

Our Service SLAs

Outbound

Our Service SLAs are tailored to each client’s brief and continuously monitored to ensure consistent, effective delivery. Our Outbound SLAs focus on productivity and high-quality output.

FAQS

Your Questions Answered

Why Telemarketing?

Telemarketing remains one of the most effective ways to engage prospects, uncover opportunities, and turn interest into meaningful business conversations.

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Why Outsource?

Outsourced telemarketing gives you immediate access to specialist capability without the cost and complexity of building it in-house. Rather than recruiting, training and managing a team internally, you benefit from experienced agents, proven processes and established infrastructure from the outset.

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Why Choose Us?

We combine proprietary systems, real-time reporting, regulated governance and an experienced salaried workforce. As voice specialists, we design live engagement programmes that are measurable, transparent and scalable. Where needed, we integrate with client CRM platforms and digital channels, collaborating with trusted partners to support cross-channel strategies.

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How does telemarketing help drive sales growth?

A highly personable, flexible and data-led channel, telemarketing can add value across the sales cycle, integrating seamlessly with digital channels to accelerate sales growth.

How much time do you need to set up a campaign?

When we work with enterprise clients they often have requirements including extended training, complex system integration, compliance frameworks, legacy platforms and highly involved business processes. For these engagements we’ll design and manage a complete on boarding process, using robust project management and too

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How will callers understand and communicate our proposition?

Our team is trained in the solution selling methodology using the ISM (Institute of Sales Management) framework and are skilled at uncovering pain points, using open questions and carefully matching relevant benefits to generate demand. The briefing session gives the team insight into your company culture and brand val

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How will you integrate calling with our other marketing activities?

It is vital to integrate our calls with other channel activity to deliver the best overall results and ROI. During the briefing phase, we will discuss what other online or offline marketing activities are planned or underway, so our calling can work with and support that activity. This might mean targeting calls to hig

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What data will you use?

We can either work with a database you provide, competitively source data on your behalf or work with a combination of the two. If data quality is an issue, we can use our research services to build out, verify and profile old or incomplete data before telemarketing commences to build a focused and fresh list with opt-

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What information do you need from us to launch a campaign?

We have a well-established launch process, supported by our bespoke and straightforward brief template, developed through years of experience. This document captures the key information we need to get your programme up and running, including:

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Still need help? If you can’t find the answer here, our team can talk you through the details and point you in the right direction.

Speak to our team

Put the right people in the room

Build attendance, qualify interest and create useful follow-up opportunities around your next event.

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