Crimson Publishing Case Study

Crimson Publishing run multiple event attendee sign up campaigns for business start-ups and growing businesses.

Crimson Publishing are an independent publisher, passionate about publishing information to improve the way people live and work; whether it’s in the form of a book, website or even an app, Crimson find the best way to reach their readers. Crimson Publishing focus on three specialist areas: Building small businesses, Improving family and working life and Enjoying leisure and pastimes.

Project background

Crimson Publishing approached The Telemarketing Company to run a campaign calling cold and warm business records. The objective was to secure attendees for a series of high profile events with major sponsors for start-up and growing businesses in a number of key UK cities.

Topics included – Ready for Growth, Boosting Business Online and Ignite Business Growth.

The seminars featured guest speakers from businesses, banking and media and were held at prestigious venues all over the country with a lead seminar and main speaker being held at a Central London location and video linked to the other venues.

Results

For this initial campaign an attendee was generated every 0.83 hours of calling and some 671 qualified attendees were secured in total over the course of the campaign.

Crimson Publishing were so impressed with this first campaign that they enlisted The Telemarketing Company to run a further 7 campaigns for them.

“We found the Telemarketing Company very helpful, proactive and quick to deal with any issues that came up. Reporting was at a high frequency, which helped us to monitor and tailor our campaigns. We were also able to track performance of the cold and warm data that was provided. Problems which arose were dealt with very efficiently. We would summarise our view of the Telemarketing Company as professional and good to work with and with effective reporting.”

Project Manager, Crimson Publishing